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[FREE WEBINAR] Virtual Stump the Strategist Live Q&A


Fri 15th May 2020, 4:30 PM - 5:00 PM

Other Dates

Fri 15th May 2020, 12:00pm

Fri 22nd May 2020, 12:00pm

Fri 29th May 2020, 12:00pm


Challenge our award-winning speakers in a free webinar.
Theyll tackle all your marketing, strategy and communications questions, live!

About this Event

To help business leaders navigate through these uncertain times and answer that million-dollar question you might have on your mind, Step Change is bringing you the Virtual Stump the Strategist series. This is a free webinar weekly series, every Friday, so choose your date/s!

This is a unique opportunity where you can pose your trickiest marketing, strategy and communications questions, and get them answered by our strategists in just 5 minutes. Our strategists will use their wealth of experience to ensure you get the most targeted and specific answers to your questions. Get ready to walk away with insights, new perspectives, and clear next steps for your business.

The best bit about our strategists? They have yet to be stumped!

What you need to know:

  • Date: every Friday, starting 17th April
  • 4:30PM: Session kicks off
  • 5:00PM: Session wraps up
  • We will be inviting a special guest to each session so that you’ll get a new and different perspective each time.
  • Prepare your questions and send them through the Q&A section during the live webinar. The team will tackle the top 3 most popular questions.
  • Got no questions? Don’t worry – you can join, upvote questions asked by other attendees, and most importantly, get insights from the team.
  • After each question, a poll opens for the viewers to vote if the team passed or if the team was stumped .
  • Register here in Eventbrite and a Zoom invitation link for the webinar will be sent to your email.

Guest Lineup:

We will be constantly updating this page for confirmed guests who will be joining our Strategy Team – Ashton Bishop and Adeline Neoh. Read on to know them more.


You can view the full recording of our ever first session here. This was with Dean Mannix – the CEO and Co-Founder of SalesITV, wherein the most popular question was:

“I have soft-launched my new startup and seed funding has been delayed until early June, so cash is tight. My challenge is to get 50,000 people aged over 45 to register (with their resume attached), in the next 2 months. How should I do this?”

From polarising PR, referral program, streamlining processes, to running a competition, learn more and hear straight from the team how they were able to get a passing mark, by viewing the sneak peek below:

For this Friday’s Virtual Stump the Strategist (1st May), we are bringing you another special guest – Matthew Bywater, the Founder and Managing Director of 4Promote. He is also a marketer and media commentator.

Having worked at various levels across manufacturing, distribution and not-for-profit, Matthew has gained extensive experience in how different businesses achieve marketing breakthrough.

Matthew has worked extensively in Australia, New Zealand, Asia and North & South America in sales, marketing and as a keynote presenter.

He is a regular panellist on Channel 7s Masters Of Spin segment. Matthew has also appeared on Sunrise, The Daily Edition and The Morning Show as a Marketing Expert.

You can view his most recent commentary here from Channel 7’s Masters of Spin, on President Donald Trump’s disinfectant joke and on the research done by the Queensland University of Technology that says celebrities are super spreaders of coronavirus misinformation, and lastly on social media censorship.

If you want to meet and hear straight from Matthew, then register to this session now. He will be joining our Strategy Team – Adeline Neoh and Ashton Bishop.

Meet your Step Change speakers – Adeline, our Strategist, and Ashton, our CEO:

Adeline is adept at finding the right strategy to help businesses to scale. As a Strategist at Step Change, Adeline conducts research into current organisational systems, their employees, and customers to come up with insights and analysis and provide them with recommendations that bring them a step change.

With a Masters of Business Administration from Macquarie Graduate School of Management, Adeline won first place in the Management Consultancy Living Case Study Challenge (2017) for Johnson & Johnson. She also worked as a Senior Event Manager in Singapore where she enjoyed coming up with unique ideas and bringing campaigns and events to life.

Through that experience, she learned how to work in a fast-paced environment and become more adaptive. True enough, she believes that anything can be fixed with duct tape! Most people will never fully realise it just by looking at her, but Addie likes kicking ass. She traded her ballet shoes for boxing gloves and now practices martial arts.

When it comes to speakers, Ashton is of the rare variety, in that hes actually out in the field applying his theories and working the tools with some of Australias largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness himself. Ashton has spent over 20 years working internationally on some of the worlds biggest brands, running million-dollar campaigns for billion-dollar brands specialising in Predatory Marketing pinpointing how brands can grow by outsmarting their competitors. Hes a business owner and serial entrepreneur, always challenging, often controversial, and always focused on what gets results. Ashton has won the coveted Speaker of the Year from the worlds #1 CEO network three times, received film awards, guest-lectured at leading universities, won creative and strategic recognition, and was instrumental in developing Australias first mobile app.

If you’re up for this kind of fun, don’t miss this opportunity to stump our strategists!


Fri 15th May 2020, 4:30 PM - 5:00 PM

Other Dates

Fri 15th May 2020, 12:00pm

Fri 22nd May 2020, 12:00pm

Fri 29th May 2020, 12:00pm