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LinkedIn // The Art & Science of Building Business Relationships TBC


Discover how you can use LinkedIn to effectively build beneficial relationships using connection & networking best practice and psychology.

About this Event

With the buzz in social media circles about human to human connection and authenticity, how does a business achieve this on LinkedIn? What is the best way to build relationships when you know a deal hangs on a handshake (Particularly in the current climate)? How can you make your online interactions more human centric?

LinkedIn is THE platform for professionals, and while it is important to get your profile right, the challenge is using it to stand out and really connect.

Discover how you can use LinkedIn to effectively build beneficial relationships using connection and networking best practice.

Jo is an expert in the art of LinkedIn through a technical and strategic approach and a decade demystifying digital marketing tools. Kara takes a psychological approach to the science behind social media tools including LinkedIn. We will unpack the psychology of business relationships and the art of digital conversation.

Join us for a virtual event to ask questions and get the art and science right for you and your organisation.

Book your ticket now.


Due to the risks and responsibilities associated with the Corona Virus, this planned board room lunch has become a virtual event. Instead of joining us for lunch in Adelaide, join us from your office or home and BYO lunch. We will deliver the same value, and open up a discussion, without any risks.

As we planned to hold our event at a not-for-profit community caf and meetings/functions space, we will be donating $5 from each ticket towards purchasing a meal for men experiencing homelessness. Caf Outside the Square provides support and training opportunities for marginalised groups, including those experiencing homelessness.

If you are in Adelaide, check out the caf and event space, or catering options. https://www.cafeoutsidethesquare.org.au/

Your Experts


Jo Saunders shows leaders and teams how to energise their presence, enhance their credibility and earn influence using LinkedIn and social marketing tools. She is ranked in the top 5 LinkedIn experts in Asia Pacific by the Social Media Marketing Institute, was a finalist for Social Media Educator of the Year and is co-author of Get Good or Get Off A Guide to Getting it Right on Social Media. Jo has been practicing the art of connection for over 3 decades, through a background in marketing, event management and from running a penfriend club.


Kara combines a strategic approach to social media, with an acute understanding of what makes people tick & click online. Karas client-centred knowledge and humanistic approach is easily applied across platforms. She has worked with online businesses since 2000, including over seven years specialising in Facebook. With tertiary qualifications in Psychology and Management, Kara applies a scientific lens to relationship building that goes beyond the platform capabilities and trends.

Book your ticket now.