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“Louise Terry is a respected tourism professional with 2o years’ experience in destination marketing, from regional tourism to State Government. We’ve engaged Louise to assist us in driving positive media coverage of the region and generating aspirational content to convey the diversity of experiences available to visitors,” Mr Nardi said.

With years of marketing experience at Tourism Victoria and previously head of marketing with the highly regarded Queensland company, Tourism Noosa, Louise has a strong commitment to unearthing the distinctive elements of a destination and creating pathways to connect this essence with consumers.

“I’m thrilled to be working with such a proactive team that has a focussed vision for The Tweed. I’ve had the chance meet with many of the incredible tourism operators in the region already and am excited to be working with the industry here to boost awareness and visitation,” Ms Terry said

“The opportunities to promote the region’s tourism businesses, experiences and events are significant and my aim is to build upon the great work already being done to ensure The Tweed is top-of-mind when people are considering their next holiday.”

The Tweed Tourism Company wishes to recognise the generations of the local Aboriginal people of the Bundjalung Nation who have lived in and derived their physical and spiritual needs from the forests, rivers, lakes and streams of this beautiful valley over many thousands of years as the traditional owners and custodians of these lands.