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THE TWEED TOURISM CO ANNOUNCES SALLY SCOTT AS NEW GENERAL MANAGER

The Tweed Tourism Company has announced its new General Manager as highly experienced tourism professional Sally Scott.

Ms Scott is no stranger to The Tweed community, having previously served as Industry Liaison with The Tweed Tourism Company for four years, bringing with her a strong familiarity with the region, its unique characteristics and the local tourism landscape.

With over 25 years’ experience in the tourism and travel industry that spans hospitality, trade engagement, travel media and digital innovation, Ms Scott has been integral to The Tweed Tourism Company’s strategic achievements and success as the official tourism body for the Tweed region.

Ms Scott said she is thrilled to lead the tourism organisation into the next phase of sustainable growth and development for the region.

“The Tweed is a remarkable destination and, together with our talented team, I’m looking forward to building productive collaborations with our stakeholders to implement innovative strategies aligned with my passion for sustainability, wellness and accessibility.”

“The Tweed has not only overcome the challenges of recent years but has also demonstrated a remarkable resurgence in terms of tourism recovery and we look forward to further elevating the region’s reputation for strong tourism management and innovative marketing and product development.”

“The Tweed’s local businesses are key to the region’s success as a tourism destination and I am excited to continue working in partnership with industry to create memorable experiences for our visitors while ensuring long-term prosperity for the region.”

The Tweed Tourism Company is the official tourism development and destination marketing agency for the Tweed through a partnership with Tweed Shire Council and Mayor Cr Chris Cherry expressed Council’s strong support of the appointment.

“Sally Scott will be a great leader for Tweed Tourism – her passion for clean, green tourism and commitment to the protection of our world heritage environment and Council’s role as custodians make her a natural fit for Tweed.”

Ms Scott commences immediately in the role of General Manager for The Tweed Tourism Company, supported by a highly skilled team of marketing, PR and information centre staff and volunteers.

ENDS 

Media enquiries: Louise Terry | lterry@thetweed.com.au | 0419 743 143 

The Tweed Tourism Company is the official tourism development and destination marketing agency for the Tweed through a partnership with Tweed Shire Council. 

For more information about The Tweed Tourism Company head to www.visitthetweed.com.au/corporate 

We wish to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. We also acknowledge and respect the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lores, customs and traditions.

We wish to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. We also acknowledge and respect the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lores, customs and traditions.