Tweed Tourism Company is the official go-to for the Tweed tourism industry on destination marketing and media, experience development, skills training, major event promotion and visitor information services.
There are many ways you can connect with us to get the latest details on marketing opportunities, media famils, visitor research, upcoming networking events, workshops and more to help grow your tourism business.
Contact our Industry Liaison, Sally Scott to learn more about our programs and activities and how your business can benefit and be involved.
Current Operator Opportunities
The Tweed Christmas Gift Guide
We’re encouraging locals and visitors to shop local and give the gift of The Tweed this festive season. We’re highlighting the impressive range of independent retailers, businesses, artisans and experiences in the region with a gift guide to make it easy to shop local this Christmas.
Plus, there will be an incentive for shoppers! Customers who spend $50 at a participating business will go in the draw to WIN a Tweed staycation and our gift guide will help them identify Tweed businesses to support.
Participating Operators Will Receive:
• A formatted ad on Visit The Tweed website dedicated Gift Guide page (please note you must have an active ATDW listing).
• The opportunity for inclusion in editorial on our blog, in the Tweed Valley Weekly and other media outlets.
• The opportunity for inclusion across The Tweed, What’s on Tweed and Tweed Tourism Co social media channels
• A business pack with promotional material, entry forms etc
• A formatted ad in local print media (as part of co-op advertising) is additionally guaranteed for the first 36 businesses to register.
The Tweed Tourism Co will manage the mechanics of the competition for you, plus all marketing and promotion.
PARTICIPATION FEE IS JUST $100+GST
– To register: CLICK HERE
– Terms and Conditions: CLICK HERE for Business T&Cs | CLICK HERE for Consumer T&Cs.
– Code of Conduct & Frequently Asked Questions: CLICK HERE.
– For more information, contact Industry Liaison, Sally Scott e: email@example.com
Spring Campaign (Welcome Summer)
Our Spring period of marketing amplification is encouraging visitors to book a “Holiday Here This Year” in October/November before the summer peak season.
This will include:
* Social Media targeting
* A Must Do Brisbane campaign activity
* A Clarence Valley Independent co-op advertising and editorial feature
The campaign’s call to action will be the VisitTheTweed website and therefore all operators have the opportunity to receive exposure if they have an active and up to date ATDW listing.
Additionally there will be a push to the Hot Deals section of the website and we encourage businesses to submit deals that meet your business needs for the Oct/Nov period (via ATDW). To take full advantage of the campaign, operators should have their Hot Deals live by Friday 23 October.
For any questions, please contact our Industry Liaison, Sally Scott e: firstname.lastname@example.org
In 2021, we will be returning to a comprehensive and beneficial program of industry events and workshops designed to enhance the knowledge, skills and performance of our local tourism operators and businesses. Topics will range from digital and social media to business planning and working with the media. Get in touch with our team if there are areas of learning that you would like to suggest for the workshop topics.
Stay up to date with all the latest news by subscribing to our industry e-newsletter TTC News. You can also contact Sally Scott to share news that you would like other operators in the Tweed to know about.
The Tweed region is a popular location for conferences, corporate retreats and industry meetings with a range of venues and settings on offer, from beachside boardrooms to river-view spots and green valley or country town spaces.
Get in touch if you would like to talk more about how your business can benefit from business events and take a look at our comprehensive Tweed Business Events Guide
This guide is updated every 12-18 months so let us know if you would like to be involved in the next edition.
Current marketing opportunities
Tourism businesses in the Tweed can benefit by partnering with us on a range of targeted and cost-effective marketing opportunities from digital marketing, social media promotions, visiting journalist program, cooperative advertising and more. Opportunities are communicated via our regular TTC News e-newsletter and via our corporate Facebook page so be sure to subscribe and follow us to learn of upcoming activities.
Latest market research
Visitation data for the Tweed region (based on the local government area) is collected via Tourism Research Australia’s National and International Visitor Surveys and provides insights into our current visitor markets and the value of tourism to the region.
Latest annual visitor data shows that the Tweed hosted 2.1 million visitors who spent over $370 million in the region. Domestic overnight visitors made up 29% of total numbers, staying an average of 2.9 nights and contributing total spend of over $220 million. There were around 27,000 international overnight visitors who stayed around 10 nights and spent $16 million.
Periodical updates to visitor data will be shared via our TTC News e-newsletter and here on our corporate website.
Our team is here to help all tourism operators in the Tweed region and we are looking forward to talking to you and visiting your business.
Reach out to talk through any queries and share your news – our Industry Liaison Sally Scott will be able to point you in the right direction.
Sally Scott, TTC Industry Liaison
0459 025 896