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Recovery Marketing Campaign

June has signalled the return to travel in NSW and the roll out of the next phase of our #LoveTheTweed campaign is now underway, to encourage intrastate travellers to explore The Tweed.

Local Tweed tourism businesses are invited to take part phase one of the recovery campaign by submitting tactical deals and offers to be displayed in the visitthetweed.com.au website.

CLICK HERE to read all of the details on how to be a part of this campaign initiative. To note; the offers are already live on the website but it is not too late as we will continue accepting offers as part of this free industry opportunity.

 

Tweed Resilient Leadership Program

This is a wonderful professional development opportunity to invest in yourself and your team at time when growing regional leaders is critical.  As part of a peer group, you will learn to deal calmly and collectively with future challenges and make our region more resilient – so vital for recovery after disasters and for strengthening adaptive capacity to manage future shocks, grow your business, grow yourself and flourish. 

in 2020, this program has been fully subsidised by the NSW Government through the Bushfire Community Resilience & Economic Recovery Fund.

  • To vie the full program prospectus, please CLICK HERE
  • To fill in an expression of interest for the program including 25 words explaining the benefit to you as a local stakeholder, please CLICK HERE

Interested tourism businesses are encouraged to express interest in either of these programs now by contacting partnerships@thetweed.com.au

Upcoming workshops

In 2020, we are conducting a comprehensive and beneficial program of industry events and workshops designed to enhance the knowledge, skills and performance of our local tourism operators and businesses. Topics will range from digital and social media to business planning and working with the media. Get in touch with our team if there are areas of learning that you would like to suggest for the workshop topics, and please read on for current opportunities…

TTC News

Stay up to date with all the latest news by subscribing to our industry e-newsletter TTC News. You can also contact Sally Scott to share news that you would like other operators in the Tweed to know about.

Business events

The Tweed region is a popular location for conferences, corporate retreats and industry meetings with a range of venues and settings on offer, from beachside boardrooms to river-view spots and green valley or country town spaces.

Get in touch if you would like to talk more about how your business can benefit from business events and take a look at our comprehensive Tweed Business Events Guide

This guide is updated every 12-18 months so let us know if you would like to be involved in the next edition.

 

Current marketing opportunities

Tourism businesses in the Tweed can benefit by partnering with us on a range of targeted and cost-effective marketing opportunities from digital marketing, social media promotions, visiting journalist program, cooperative advertising and more. Opportunities are communicated via our regular TTC News e-newsletter and via our corporate Facebook page so be sure to subscribe and follow us to learn of upcoming activities.

 

Latest market research

Visitation data for the Tweed region (based on the local government area) is collected via Tourism Research Australia’s National and International Visitor Surveys and provides insights into our current visitor markets and the value of tourism to the region.

Latest annual visitor data shows that the Tweed hosted 2.1 million visitors who spent over $370 million in the region. Domestic overnight visitors made up 29% of total numbers, staying an average of 2.9 nights and contributing total spend of over $220 million. There were around 27,000 international overnight visitors who stayed around 10 nights and spent $16 million.

Periodical updates to visitor data will be shared via our TTC News e-newsletter and here on our corporate website.

 

Contact us

Our team is here to help all tourism operators in the Tweed region and we are looking forward to talking to you and visiting your business.

Reach out to talk through any queries and share your news – our Industry Liaison Sally Scott will be able to point you in the right direction.

Sally Scott, TTC Industry Liaison
sscott@thetweed.com.au
0459 025 896

 

The Tweed Tourism Company wishes to recognise the generations of the local Aboriginal people of the Bundjalung Nation who have lived in and derived their physical and spiritual needs from the forests, rivers, lakes and streams of this beautiful valley over many thousands of years as the traditional owners and custodians of these lands.