The Tweed Tourism Company engages with travel writers and social media influencers from across Australia and around the world to create positive, inspiring and distinctive stories that will generate interest in visiting our beautiful region.
We pitch ideas, provide content and host qualified media to share the diversity of experiences on offer across our coastal, river and valley villages.
To learn more about how we can work with you and provide support in the media space please contact our Media, PR & Content Specialist, Louise Terry.
Working with the media
We’re your first port of call to learn more about how to work with the media and to be part of our visiting journalist program. There are also some incredibly useful resources freely available online.
These handy guides produced by Tourism Australia, Working with the Media and Making a Splash – Generating Publicity for Australia are also a great starting point.
We circulate regular media releases to local press, as well as to national and international travel writers and journalists, to share the latest news, developments and holiday inspiration from across the region. If you have news to share that you feel will be of interest to media feel free to get in touch.
Visiting Media Program
Hosting media to experience our region, known as a familiarisation, is a powerful way to generate first-hand travel recommendations and media coverage. Together with the support of our tourism operators, TTC invites travel writers and influencers who we feel will deliver a great story on the Tweed to the right audience.
We also work in partnership with Destination North Coast, Destination NSW and Tourism Australia to welcome media that are on a more extensive familiarisation that includes a day or two in the Tweed.
Please contact us to learn more about offering your business for familiarisations or to express interest in being part of our visiting media program and visiting the Tweed for a story.
To assist media in creating wonderful stories and features about our region, Tweed Tourism Company can provide a range of tools including destination copy, fact sheets, new product, suggested itineraries, copyright free imagery and video.
Get in touch for more details.